반응형

 

 

Daum 코드


 Steve Jobs, part 1

 


반응형
반응형

 

 

Daum 코드

 

바빌론 어학관

My Life in Three Stories by Steve Jobs

 

 

*동영상 시청 시 영어자막이 지원됩니다. (재생 시 'Captions'를 눌러 주세요)


Benediction:Steve Jobs Tribute (Home Memorial)

 

 

*영상출처


 

 

Questions Transcript Notes

Notes:

Steve Jobs: 1955 - 2011
May he rest in peace.

This speech was a part of the 2005 Stanford University commencement where Steve Jobs, former CEO of Apple Inc, was granted an honorary doctorate degree from the university. Like Bill Gates, Jobs was a college dropout when took the less travelled path to become one of the greatest inventors of our time.

'Stay hungry, stay foolish.' Ask your classmate what Steve Jobs meant when he advised this to the graduating class of Stanford University. 

 


Questions Transcript Notes

 

Transcript:

'You've got to find what you love,' Jobs says

This is a prepared text of the Commencement address delivered by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, on June 12, 2005.

 

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation.

 


Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

 

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption.

She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl.

 

So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course."

 

My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.

It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

 

 

My second story is about love and loss.

 

I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20.

 

We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired.

 

How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

 

 

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

 

 

During the next five years, I started a company named NeXT, another company named Pixar,

and fell in love with an amazing woman who would become my wife.

Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world.

 

 In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.

 

 

I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers.

 

 

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.

 

 

My third story is about death.

When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.

 

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

 

 

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.

This was the closest I've been to facing death, and I hope it's the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

 

 

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

 

 

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

 

Stay Hungry. Stay Foolish.

 

Thank you all very much.

 


 

Questions Transcript Notes

 


 


 

반응형
반응형

 

 


경영 이론의 상식과 틀을 깬 괴짜 경영인

버진 그룹의 리처드 브랜슨

 

 

"나는 가슴이 이끄는 대로 살고, 새로운 것에 도전하며, 상상한 것을 실현한다. 내 꿈과 열정에 솔직한 것, 그것이 내 삶이고 경영이다."

 

이것이 바로 리처드 브랜슨의 인생철학이다.

 

"버진은 즐거움을 파는 회사며, 전 세계 사람들이 즐거움을 파는 새로운 아이디어를 들고 우리를 찾아옵니다. 사업 목적이 '돈' 자체가 아니라 도전의 즐거움, 그리고 여기서 파생되는 행복인것입니다. 재미는 급여보다 더 큰 충성 요인인 셈이죠."

 

브랜슨은 "나의 좌우명은 용기를 내서 일단 해보자"라며 "창조성과 상상력 도전 정신이 나를 이끌어온 키워드였다."고 말한다.

 

브랜슨은 자신의 성공 비결을 묻는 질문에 대해 "내겐 비결 같은것은 없다"고 답한다. "사업을 할 때 꼭 지키는 규칙도 없다. 단지 열심히 일하고 뭔가를 할 때에는 항상 할 수 있다고 믿을 뿐이다. 무엇보다도 즐기려고 노력한다."고 강조한다.

 

브랜슨의 경영 철학에대해 말할 때 빠지지 않고 나오는 것이 바로 '즐거움fun'이다.

학교를 자퇴하고, 숫자를 읽지 못하는 선천적인 장애를 극복하고 영국 5대 부호에 오른 리처드 브랜슨  

 리처드 브랜슨의 성공노트

 1. 하고 싶은 일을 한다. 그의 성공은 무엇보다 스스로 하고 싶은 일을 미친 듯이 했기 때문에 가능했다.

 2. 악조건을 기회로 삼는다.

 3. 스스로 즐기며 남들도 즐겁게 한다.
 4. 아이디어에 집중하고 심사숙고 한다.

 


애플의 스티브 잡스

번접할 수 없는 독창성과 카리스마의 지존

 

 

"일은 인생에서 커다란 부분을차지합니다. 그리고 당신을 만족시킬 수 있는 유일한 방법은 당신이 위대한 일이라고 생각하는 바로 그 일을 하는 것입니다. 그리고 위대한 일을 해내는 유일한 방법은 당신이 하는 일을 사랑하는 것입니다. 아직 그런 일을 못 찾았다면, 계속 찾으세요 안주하지 마세요. 그것을 찾았을 때, 당신의 심장이 그것을 알게 될 것 입니다. 주저앉지 마십시오. Stay Hungry, Stay Foolish"

 

"문제는 제품입니다. 형편없는 제품! 더 이상 매력적이지 않다는 게 문제라고요!"

 

스티브 잡스는 모든 혁신의 중심을 디자인에 두었다. 그는 이미 '최고디자인책임자'라는 직책을 만들어 영국의 세계적 디자이너 조너선 아이브를 자리에 앉혔다.

 

창의적인 발상과 혁신적인 디자인, 차별화된 마케팅, 그리고 제품과 사업을 시너지화하는 능력, 즉 스티브 잡스의 경영 리더십이 빛을 발한 것이다.

 

"열정 없이는 실패뿐입니다. 유능한 사람이 함게 있어야 위대한 조직을 만들 수 있어요. 예술가는 혼자의 열정으로 작품을 만들 수 있지만 스포츠는 팀원 모두의 열정을 이끌어내야 합니다."

 

 스티브 잡스의 성공 노트.

 1. 한 우물을 판다.
 2. 감성의 세계, 우뇌를 사용한다.
 3. 제대로 될 때까지 계속한다.
 4. 다르게 생각한다.

 


펩시의 인드라 누이

세계의 리더가 된 식음료계의 제왕

 

 

"이루고 싶은 꿈이 있다면 자신이 가진 에니지를 완전히 쏟아 부어라. 일을 끝냈을 때 여유가 남아 있다면 최선을 다하지 않은 것이다."

 

"두 배로 생각하라. 두 배로 노력하라. 그것이 가진 것 없는 보통 사람이 성공하는 비결이다." 이렇게 평소에 강조하는 삶의 철학처럼 그녀는 어느 기업보다 발 빠른 행보로 경기 침체기에 오히려 더 많은 기회를 개척해 나갈 것이다.

 

 인드라 누이의 성공 노트
 1. 큰 세계를 지향한다.
 2. 두 배로 생각하고 두 배로 노력한다.
 3. 상황을 정확히 파악하고 적극적으로 변화를 추구한다.
 4. 결정은 단호하게 한다.


노키아의 요르마 올릴라

 

 

 

 

"돈을 위해 일을 하는 것이 아닙니다. 최소한 모든 핀란드인은 그렇게 생각합니다." 세계가 주목한 노키아의 경영 혁신이 사리사욕을 버리고 마음을 비운 올릴라의 자세에서 비롯됐음을 알 수 있게 해주는 대목이다.

 

올릴라는 "한 번도 실패를 해본 적이 없는 사람은 최선을 다해 노력하지 않은 사람이다."라는 말로 새로운 시도와 적극적인 실행을 강조한다. 비록 실패하더라도 대담한 도전을 감행해야 성장할 수 있으며 실수를 통해서 소중한 교훈을 얻을 수 있다는 사실을 누구보다 잘 알고 있기 때문이다.

 

기업 발전의 원동력은 무엇이든 해보겠다는 의지와 노력의 산물이라고 올릴라는 생각한다. 그리고 이런 것들이 가능하도록 올릴라는 최소한의 지시와 지침만 내린다.

 

 요르마 올릴라의 성공 노트
 1. 선택하고 역량을 집중한다.
 2. 결정한 일은 대담하게 추진한다.
 3. 사원을 존중한다.
 4. 사리사욕을 버린다.

 

 

반응형

+ Recent posts